The Australians are price-savvy shoppers and online shoppers, and their shopping habits are based on that fact. Here are some tips for shopping online in Australia. Firstly, it’s important to know the difference between Australian prices and international ones. When shopping online, look for the price tag – Australian prices tend to be lower than their international counterparts. Make sure you check the shipping and delivery costs before you make your purchase. Also, be sure to read the reviews from real customers.
Aussies are price-savvy
Australian consumers are proving to be price-savvy when online, with over half of all shoppers abandoning their shopping carts on average. But there’s a silver lining to the price-conscious Aussies: their price-shopping habits are allowing them to make more informed purchases. The age of online shopping is here to stay, and it’s also allowing retailers to educate, engage and inform shoppers along the purchase journey. According to the 18th edition of Nielsen’s annual Australian Connected Consumers Report, almost half of all Australian online consumers have made an online purchase at least once. And one-four Australians buy something online at least once a week.
According to research by Roy Morgan, the average Australian spent $228 per week on online purchases. Men spend more than any other age group, and Gen Y consumers are the biggest spenders. Baby boomers, on the other hand, spend the least. And while New South Wales residents spend the most money, West Australians spend the least. Luckily, the price-savvy Aussies aren’t alone.
The latest survey from ESW has found that price is the determining factor for making final purchases. Almost seventy-nine per cent of Australians say price is the most influential factor, while the third-most significant factor is customer reviews. And, of those surveyed, millennials are the nation’s biggest impulse shoppers – they spent an average of $197 on unplanned items in the past three months. However, even millennials have admitted to regretting their purchases.
They are price-conscious
According to PayPal’s latest mCommerce Index, the average Australian spends $228 per week online. While women are the main spenders, men spend slightly more, with Gen Y spending $308 per week and baby boomers spending just $54. While the average Australian spends more, Western Australians spend less than the average of $257 per week. Younger shoppers are the biggest spenders, with more than half (58%) identifying themselves as Conscious Consumers. These consumers make their purchase decisions based on their values, including buying products that support local economies, protecting the environment, or being socially responsible.
Despite the recession, Aussie shoppers have high expectations for their online shopping. For instance, fifty-one percent of respondents said that their biggest pet peeve was having to wait too long for their order to arrive or being charged an exorbitant shipping fee. Furthermore, forty-four percent of respondents dislike having their packages sent to the post office while they are at home. Those with the highest expectations for online shopping are younger generations, with 92 percent of gen Z admitting to having a pet peeve, while six percent of baby boomers said the same.
In addition to a price-conscious attitude, uncertainty is also affecting Aussie consumers’ purchase decisions. The increase in unemployment, reliance on government schemes and a lack of a stable employment environment has all made Aussie consumers more price-conscious. However, one study suggests that Australian consumers still have high levels of confidence and are willing to spend up to $500 on Christmas presents compared to twenty percent a year ago. Despite these challenges, the recent federal budget has brought consumers’ confidence levels back to the highest level in two years.
They are price-savvy
In the past year, Australian consumers have spent $62.3 billion on physical goods. Four out of five households shop online. The average Australian spends $228 a week, with men spending the most, on average, $308 a week. Millennials, the most price-savvy group, are even more price-savvy than their parents were: they’ll often hold off on making a purchase until a merchant sends them a discount offer.
According to the SAP Consumer Propensity Study, 60% of Australian online shoppers abandon their shopping carts. Among those who complete a purchase, shipping costs are the biggest reason for abandoning a cart. Long processing times and out-of-stock issues are also significant factors, with two-thirds of Australian consumers discarding potential purchases altogether. Price-conscious Australian shoppers will be more prone to complete a purchase if they have access to information about shipping and handling costs.
The majority of Australian shoppers go to an international website for products they cannot find in Australia. Many of them are influenced by advertisements on television or social media, and use search engines to make their purchase. Using local language and currency is helpful, as well as a clear returns policy. For brands seeking to increase the number of Australian customers, it’s important to offer local payment methods and an easy-to-understand return policy.